Insights
Notes from staying curious.
What we've learned building software for real businesses — the questions worth asking, the mistakes worth avoiding, and the details that decide whether a tool actually gets used.
June 2, 2026 · 3 min read
Five signs you've outgrown your spreadsheets
Spreadsheets are great until they become infrastructure. Five practical signs it's time for something sturdier — none of them technical.
Read articleMay 19, 2026 · 4 min read
When not to automate
Automation multiplies whatever process it touches — including broken ones. Four questions that tell you whether a process is ready for software.
Read articleApril 28, 2026 · 4 min read
The questions we ask before writing a line of code
What discovery looks like in practice: the questions we ask before building anything, and why scoping from answers beats scoping from feature lists.
Read article